SMM + Content Creation

Over the past year, I’ve worked closely with Kellie to build a strong, intentional online presence that positions her as both a Korean lash lift artist and educator. Our primary focus was attracting the right audience (lash lift artists who are interested in advancing their skills and eventually enrolling in her in-person and online trainings) while also strengthening her local client base. Through consistent strategy, clear messaging, and elevated content, we were able to grow her audience with qualified, aligned followers who actually convert into inquiries, bookings, and students.

From a social media management standpoint, I helped refine Kellie’s brand voice and messaging so her content clearly communicates her expertise, values, and teaching style. This included strategic caption copywriting and script writing that goes beyond generic voiceovers - each piece of content is designed to educate, storytell, and speak directly to her ideal audience’s questions, fears, and goals. As a result, her content feels intentional, confident, and authoritative, which has led to increased engagement, stronger trust, and more inbound inquiries.

On the content creation side, we’ve worked together three separate times through travel-based content days to film high-quality video content tailored to her goals. Each filming session focused on capturing a mix of educational videos, process footage, transformations, consultation moments, and storytelling content that positions her as a leader in her niche. Because we’ve filmed together multiple times, our workflow has become incredibly efficient - allowing us to maximize each session and stretch the content into months’ worth of strategic posts that support both client bookings and student enrollment.

As part of her overall growth, Kellie has secured a collaboration partnership with one of her favorite lash lift brands, Boo Beauty Bar. This partnership aligned perfectly with her brand and audience, reinforcing her credibility as an educator and allowing her to work with products she genuinely trusts and uses.

Overall, our work together has resulted in a more cohesive brand, clearer positioning within the lash education space, and a content strategy that consistently attracts the right clients and students. Through a combination of social media management, content creation, copywriting, script writing, and partnership support, Kellie’s online presence now reflects the level of expertise and professionalism she brings to her work.