Sculpt NYC partnered with Bossy Girl Design to completely shift the direction of their social media presence and strengthen trust in their brand as a multi-provider med spa, not just an owner-led one. One of their biggest challenges was that clients primarily associated the business with the owner’s face, which unintentionally limited bookings with other team members. The goal was to reposition the brand so potential clients felt confident booking with any provider on the Sculpt NYC team.

To achieve this, we developed a content strategy centered around team visibility, education, and trust-building. We created a mix of talking-head videos featuring different providers, service process videos, educational reels, and myth-busting content to address common client concerns. By showcasing different faces, personalities, and expertise within the business, the content helped normalize seeing (and trusting) providers beyond the owner. This approach allows Sculpt NYC to scale bookings more evenly across the team while maintaining brand credibility, professionalism, and authority within the med spa space.