The Content Club
Through The Content Club, I’ve worked closely with Cheryl for about a year to create and maintain a consistent, high-level content presence that supports both brand authority and business growth. Each month, I delivered 30 professionally edited short-form videos and 30 edited brand images, allowing Skin Rehab Lab to stay visible, relevant, and intentional across Instagram without the pressure of daily content creation.
Our content strategy focused on education, trust-building, and storytelling - highlighting Skin Rehab Lab’s advanced treatments, client transformations, behind-the-scenes expertise, and Cheryl’s authority in the skin rehabilitation space. As a result of this consistency, Skin Rehab Lab has seen steady Instagram growth, an increase in inquiries and bookings, and significantly expanded brand exposure.
One of the standout outcomes of this ongoing content work has been Skin Rehab Lab’s ability to attract media attention. Through a strong digital presence and consistent messaging, Cheryl has landed news interviews with FOX5 and NBC Channel 3, positioning her business as a trusted expert and leader within the industry.
Website Design
In addition to content creation, I led the full custom website design for Skin Rehab Lab, building a robust, user-friendly platform designed to educate, convert, and scale with the business. The website consists of 22 custom pages, thoughtfully structured to guide visitors through the client journey while clearly showcasing Skin Rehab Lab’s services, expertise, and results.
Each service page was built with the ideal client experience in mind, including clear explanations, FAQs, “how it works” sections, and real client transformations to build trust and confidence. Beyond core service pages, I also designed and implemented a wide range of supporting digital assets, including e-book creation, e-commerce setup, pre-care and after-care resource pages, in-person training sales pages, and digital consent forms to streamline operations and elevate professionalism.
Additional features include a fully developed Media & Press page, blog and copywriting throughout the site, and strategic layout decisions that support both SEO and ease of navigation. The result is a comprehensive website that not only reflects Skin Rehab Lab’s credibility and expertise, but also functions as a powerful tool for education, bookings, and long-term growth.
